Singer Alicia Keys has been named BlackBerry’s new global creative director.
"I’m going to work closely with the app designers, the carriers, to explore this BB10 platform," she says. "I’m definitely going to start with other super women who also love BlackBerry, and work with people in the entertainment and music business to inspire creative projects. And I want to enhance this concept, or bridging the gap between the work phone and the play phone. I’m extremely excited to work with you and your team."